Privacy Policy
Updated 02/02/2026
Golf Traveller and Golf Traveller Trade are trading names of Sports Travel Group, a limited company registered in England and Wales with company number 09172243 and registered address at 642 Kings Road, London, SW6 2DU (“Golf Traveller”, “us”, “we”, “our”). We are committed to protecting and respecting your privacy.
When you interact with us through the Golf Traveller website (www.golftraveller.com), our mobile app, or otherwise, you may provide, or we may collect, certain information from which you are personally identifiable (referred to as personal data). For the purposes of the Data Protection Act 2018 and the UK GDPR (and all other laws relating to the use of your personal data) (collectively, the “Privacy Laws”), Sports Travel Group is the “data controller”, meaning that we decide the reasons why your data is used.
Please read the following policy carefully to understand our views and practices regarding your personal data and how we will fulfil our commitment to protecting and respecting your privacy.
Changes to our privacy policy
Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. However, we advise that you check this page regularly to keep up to date with any necessary changes.
Data that we may collect about you
You may provide to us, or we may collect from you, the following types of personal data when you interact with us:
Contact - first name, surname, DOB, account log-in information, email address, telephone numbers and address
Identity - passport and other identification and travel documents, information required for visa applications
Financial - payment card details, billing address, purchase information, payment history
Profile - your preferences for marketing, other website or product preferences, your contact history with us, and the photos you upload
Travel - additional booking details, including any dietary requirements, health or mobility information, and handicap details. Some of this information may be treated as ‘special category’ data, which is a type of data that is considered more sensitive, and we only collect it for the purpose of tailoring and fulfilling your booking.
We may also collect the following types of personal data from you when you use our website or products:
Technical - this may include device IDs, browser type, IP address, hardware type, network and software identifiers, location data, operating system and system configuration
Usage - visitor information e.g. time spent on page, click-throughs, download errors, browsing patterns
You don’t have to give us any of this data but if you don’t, you may not be able to use certain functions and may not receive the optimal user experience.
Please read our Cookie Policy carefully for more information.
Why do we use your data and what are our legal grounds?
The outline below sets out how we use your personal data and our lawful basis for doing so in each case.
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Why we use your data:
To create your account
What data we use:
Contact, Financial, Profile, Travel
Why we’re allowed to use your data:
Perform our contract with you
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Why we use your data:
To provide you with the products and services you have requested
What data we use:
Contact, Identity, Financial, Travel, Technical
Why we’re allowed to use your data:
Perform our contract with you
Consent (for certain Travel information)
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Why we use your data:
To notify you of changes to our Privacy Policy or Terms and Conditions
What data we use:
Contact
Why we’re allowed to use your data:
Perform our contract with you
Necessary to comply with a legal obligation
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Why we use your data:
Internal administration and record-keeping purposes
What data we use:
All
Why we’re allowed to use your data:
Perform our contract with you
Necessary to comply with a legal obligation
Our legitimate interests (for the effective operation of our business)
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Why we use your data:
Verify your identity and detect fraud and security issues
What data we use:
Contact, Identity, Financial, Profile, Technical, Usage
Why we’re allowed to use your data:
Necessary to comply with a legal obligation
Our legitimate interests (to prevent/detect fraud and criminal activity)
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Why we use your data:
Administer and protect our company, our website and our products (including troubleshooting, data analysis, testing, maintenance and support)
What data we use:
Contact, Technical, Usage
Why we’re allowed to use your data:
Our legitimate interests (for the effective administration of our business, website and products)
Necessary to comply with a legal obligation
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Why we use your data:
Use data analytics to improve our website, products/services, marketing, user relationships and experiences
What data we use:
Contact, Technical, Usage
Why we’re allowed to use your data:
Our legitimate interests (to keep our website updated and relevant, to develop our organisation and to inform our marketing strategy)
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Why we use your data:
Send you service messages by email and SMS in relation to your use of our products
What data we use:
Contact
Why we’re allowed to use your data:
Perform our contract with you
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Why we use your data:
Providing customer support, including answering your questions by e-mail or phone
What data we use:
All
Why we’re allowed to use your data:
Perform our contract with you
Our legitimate interests (to ensure our customers are satisfied with our products and services)
Consent (for certain Travel information)
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Why we use your data:
To understand who is using our website and products
What data we use:
Contact, Technical, Usage
Why we’re allowed to use your data:
Our legitimate interests (to develop our business and understand our customer base to inform our marketing strategy)
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Why we use your data:
Get in touch with you about relevant services and products
What data we use:
Contact, Profile
Why we’re allowed to use your data:
Consent
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Why we use your data:
Improve and personalise your user experience (by delivering more relevant content, ensuring content is presented in the most effective manner for you, remembering your preferences and enabling interactive features)
What data we use:
Contact, Profile, Technical, Usage
Why we’re allowed to use your data:
Our legitimate interests (to develop our business, improve our user experience and inform our marketing strategy)
We may anonymise and aggregate personal data (so that it does not personally identify you). This is not personally identifiable, so we are allowed to use this for any purpose (such as testing our systems and carrying out customer research and analysis).
Do we transfer/handle your data outside of the UK?
We share your personal data within our group and with our external partners and suppliers. In some cases, this will involve transferring your data outside the UK / EEA. Whenever we transfer your personal data out of the UK / EEA, we ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards are implemented.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK / EEA.
Disclosure of your information
We may disclose your personal information to the following types of third parties:
third parties who provide services relevant to your bookings, such as hotels and golf courses
third parties who provide credit and identity checking services
regulatory and public authorities, such as customs and immigration, for visa applications or similar
other service providers who assist with things like IT infrastructure
companies who assist with our marketing, customer surveys and feedback tools
third parties who help us detect fraud or criminal activity
We may also need to disclose your personal information in the following circumstances:
if we are required to do so by law or pursuant to a binding regulatory request (in each case, such disclosure will be solely to the extent required by law or the applicable regulatory request)
in the event that we sell or buy any business or assets, we may be required to disclose certain of your personal data to the prospective seller or buyer of such business or assets
in order to enforce or apply our terms of use and other agreements
Keeping your data secure
We have implemented industry-standard security measures to prevent unauthorised access to, use or loss of your data. We also make sure that third parties who need to handle your data when helping us to deliver our services are bound by appropriate confidentiality and security obligations.
Despite the security measures that we implement, please be aware that the transmission of data via the internet is not 100% secure. Therefore, we are unable to guarantee the security of any information which you transmit to us via the internet, and any transmission is at your own risk.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website or products, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
How long will we keep your data?
We will keep your data for as long as required in connection with the original purpose for which that data was collected (e.g. for as long as you hold an account with us and/or where you are still happy to hear from us about our latest news, products and services).
Once you no longer wish to be engaged with us we may still need to keep hold of your data if there is a legal reason for doing so (e.g. for tax purposes or where we are resolving a dispute with you), but we will only retain the data which is strictly necessary for such reason and thereafter, will remove this data from our systems.
Third-party sites
This policy only applies to our website and our products. If you leave our website via a link or otherwise, you will be subject to the policy of that website provider. We have no control over third-party policies or the terms of the relevant third-party website, and you should therefore check their policy before continuing to access the site.
Your rights
You have various rights under the Privacy Laws which entitle you, in certain circumstances, to:
ask us for a copy of the personal data we hold about you;
correct or update your personal data, which you can do yourself by logging into your account (if relevant) or if you would prefer, please contact us and we can assist;
request that we delete your personal data;
object to the handling of your personal data where we are relying on a legitimate interest (as set out in the above table);
restrict the processing of your personal data;
request the transfer of your personal data (or some of it) to a third-party service provider;
where you have provided your consent for something, in certain circumstances, you may withdraw this consent (but note that we may continue to use your personal data if we have legal grounds for doing so).
Please contact us if you would like to exercise your rights, which you can do for free. The only time we may charge a reasonable fee is where your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. Otherwise, we will always respond within one month (unless there is a legal reason for us to take longer).
If it is not clear to us who is making the request, we may ask you to confirm your identity before we proceed.
You may also contact your local data protection regulator if you have any concerns about the way we are handling your personal data. If you are in the UK, this would be the ICO (Information Commissioner’s Office). However, where possible, please speak to us first, as we would appreciate the opportunity to help with your concern.
How to opt out of Golf Traveller marketing
To unsubscribe from Golf Traveller newsletters or marketing emails, simply click the 'unsubscribe' link at the bottom of any email we send you. You can also manage your marketing preferences directly within your account settings, or contact us using the details below.
Contact
Questions, comments and requests are welcome and should be addressed to privacy@golftraveller.com. You can also email us at info@golftraveller.com.
Updated 02/02/2026